Supporting New Releases
Marketing and event funding to grow audiences for exciting new films

Current releases

System Crasher - 27 March
The Peanut Butter Falcon - 18 October

Support available

Funding for marketing and event expenses
Freelance marketing assistance for exhibitors

Our support for new releases champions challenging, creatively accomplished titles, helping these films connect with exhibitors and find the audiences they deserve.

Each year, we get behind 4 titles with the aim of increasing the impact of their releases and raising their profile among key audiences. These are: young people aged 16-30; audiences with disabilities; black, asian and minority ethnic (BAME) groups and LGBTQ+ audiences. Working with distributors, exhibitors, and freelance marketers on the ground, we celebrate great film and create campaigns of national significance and regional relevance.

Every release is bolstered by a marketing pack full of assets, templates and ideas about how to approach the film. Exhibitors who book the title can also access a campaign budget to support marketing and event costs - be that for social media advertising, a ticket offer, or to enhance screenings with special guests or event elements. Our team and freelance marketing staff will collaborate with participating sites, helping them put together and deliver successful release plans.

The next supported release is System Crasher - out on 27 March. An intense, authentic and uncompromising drama, System Crasher tells the story of Benni - a troubled young girl who is bounced from place to place as she falls through the cracks of Germany's welfare system. Exhibitors can book the film now via 606 Distribution and can reach out to to access Hub support.

If there's a film you're passionate about that would benefit from support on release, you can submit it for consideration to the BFI Film Audience Network.