Supporting New Releases
Marketing and event funding to grow audiences for exciting new films

Current releases

Sound of Metal - 17 May 2021

Support available

Funding for marketing and event expenses
Freelance marketing assistance for exhibitors

Our support for new releases champions challenging, creatively accomplished titles, helping these films connect with exhibitors and find the audiences they deserve.

Each year, we get behind 4 titles with the aim of increasing the impact of their releases and raising their profile with audiences. Working with distributors, exhibitors, and freelance marketers on the ground, we celebrate great film and create campaigns of national significance and regional relevance.

Every release is bolstered by a marketing pack full of assets, templates and ideas about how to approach the film. Exhibitors who book the title can also access a campaign budget to support marketing and event costs - be that for social media advertising, a ticket offer, or to enhance screenings with special guests or event elements. Our team and freelance marketing staff will collaborate with participating sites, helping them put together and deliver successful release plans.

Current Release - Sound of Metal

The next supported release is Sound of Metal - out on 17 May 2021. Riz Ahmed extends his run of powerful performances starring here as Ruben: a passionate drummer whose world is upended when he loses his hearing, causing him to battle with depression and demons from his past.

A marketing pack featuring promotional assets, programme notes from inclusivity advocate Charlotte Little and accessible materials is available now.

Download the marketing pack

Exhibitors can book the film via Vertigo Releasing and can reach out to to access the campaign budget.

If there's a film you're passionate about that would benefit from support on release, you can submit it for consideration to the BFI Film Audience Network.