Supporting New Releases
Marketing and event funding to grow audiences for exciting new films

Current releases

Another Round - 2 July 2021
Sound of Metal - 17 May 2021

Support available

Funding for marketing and event expenses
Freelance marketing assistance for exhibitors

Our support for new releases champions challenging, creatively accomplished titles, helping these films connect with exhibitors and find the audiences they deserve.

Each year, we get behind 4 titles with the aim of increasing the impact of their releases and raising their profile with audiences. Working with distributors, exhibitors, and freelance marketers on the ground, we celebrate great film and create campaigns of national significance and regional relevance.

Every release is bolstered by a marketing pack full of assets, templates and ideas about how to approach the film. Exhibitors who book the title can also access a campaign budget to support marketing and event costs - be that for social media advertising, a ticket offer, or to enhance screenings with special guests or event elements.

Our team and freelance marketing staff will collaborate with participating sites, helping them to develop a release plan and access assets and financial support.

Current Release - Another Round

The next supported release is Another Round - out on 2 July 2021. Thomas Vinterberg's acerbic, Oscar-winning comedy stars Mads Mikkelsen as the leader of a group of school teachers who, confronted by middle-age, embark on an unconventional experiment of semi-permanent intoxication.

A marketing pack featuring promotional assets, marketing templates and inspiration is available now.

Download the marketing pack

Exhibitors can book the film via STUDIOCANAL and can reach out to to access the campaign budget.

If there's a film you're passionate about that would benefit from support on release, you can submit it for consideration to the BFI Film Audience Network.