Supporting New Releases
Marketing and event funding to grow audiences for exciting new films
System Crasher - 27 March
The Peanut Butter Falcon - 18 October
Funding for marketing and event expenses
Freelance marketing assistance for exhibitors
Our support for new releases champions challenging, creatively accomplished titles, helping these films connect with exhibitors and find the audiences they deserve.
Each year, we get behind 4 titles with the aim of increasing the impact of their releases and raising their profile among audiences aged 16-30. Working with distributors, exhibitors, and freelance marketers on the ground, we collectively create campaigns of national significance and regional relevance.
Every release is bolstered by a marketing pack full of assets, templates and ideas about how to approach the film. Exhibitors who book the title can also access a campaign budget to support marketing and event spend - be that for something as simple as social media advertising, or to enhance screenings with special guests or event elements. Our team will collaborate with participating sites to put together release plans and liaise with a dedicated freelancer working in the region to help Members deliver audience development campaigns.
The next supported release is System Crasher - out on 27 March. An intense drama recognised for its unique, uncompromising approach at Berlinale 2019, System Crasher tells the story of Benni - a troubled young girl who is bounced from place to place as she falls through the cracks of Germany's welfare system. Exhibitors can book the film now via 606 Distribution and can reach out to firstname.lastname@example.org to access Hub support.
If there's a film you're passionate about that would benefit from support on release, you can submit it for consideration to the BFI Film Audience Network.