Supporting New Releases

Marketing and event funding to grow audiences for exciting new films

Current releases

We the Animals - 14 June
Happy as Lazzaro - 5 April

Support available

Funding for marketing and event expenses
Freelance marketing assistance for exhibitors

Our support for new releases champions challenging, creatively accomplished titles, helping these films connect with exhibitors and find the audiences they deserve.

Each year, we get behind 4 titles with the aim of increasing the impact of their releases and raising their profile among audiences aged 16-30. Working with distributors, exhibitors, and freelance marketers on the ground, we collectively create campaigns of national significance and regional relevance.

Every release is bolstered by a marketing pack full of assets, templates and ideas about how to approach the film. Exhibitors who book the title can also access a campaign budget to support marketing and event spend - be that for something as simple as social media advertising, or to enhance screenings with special guests or event elements. Our team will collaborate with participating sites to put together release plans and liaise with a dedicated freelancer working in the region to help Members deliver audience development campaigns.

The next supported release is We The Animals, Jeremiah Zager's raw, realistic coming of age tale about three brothers tearing through their upstate New York hometown, out 14 June. Exhibitors can book the film now via Eureka Entertainment and can reach out to to access Hub support. If there's a film you're passionate about that would benefit from support on release, you can submit it for consideration to the BFI Film Audience Network.