Supporting New Releases
Marketing and event funding to grow audiences for exciting new films

Current releases

Limbo - 30 July 2021
Another Round - 2 July 2021

Support available

Funding for marketing and event expenses
Freelance marketing assistance for exhibitors

Our support for new releases champions challenging, creatively accomplished titles, helping them connect with exhibitors and find the audiences they deserve.

Each year, we get behind 4 titles with the aim of increasing the impact of their releases and raising their profile with audiences. Working with distributors, exhibitors, and freelance marketers on the ground, we celebrate great film and create campaigns of national significance and regional relevance.

Every release is bolstered by a marketing pack full of assets, templates and ideas about how to approach the film. Exhibitors who book the title can also access a campaign budget to support marketing and event costs - be that for social media advertising, a ticket offer, or to enhance screenings with special guests or event elements.

Our team and freelance marketing staff will collaborate with participating sites, helping them to develop a release plan and access assets and financial support.

Current Release - Limbo

The next supported release is Limbo - out on 30 July 2021. Ben Sharrock's off-beat tragicomedy follows the fates of a group of refugees as they are held in stasis on a remote Scottish island, and is one of the most distinctive observations of the refugee experience to hit screens in recent years.

Support available for Limbo includes a pre-recorded interview with Ben Sharrock, programme notes written by Dan Williamson of Journeys Festival International and a campaign budget to support marketing, event and audience development expenses. An accompanying shorts programme showcasing the work of filmmakers with refugee heritage is also available to book.

Download the marketing pack

Exhibitors can book the film via MUBI and can reach out to to access the campaign budget.

If there's a film you're passionate about that would benefit from support on release, you can submit it for consideration to the BFI Film Audience Network.