Members' session: Fundraising – Art or Science?

Session from The Bay Film Festival: a group of people are seated around long, communal tables, engaging in discussion.

Learn how to submit effective fundraising applications at our workshop

Starts at 02 Jul 2025 10:00

Location Online

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Develop your confidence and expertise to become more effective in securing new sources of income.


Join us on Wednesday 2 July from 10:00 - 12:00 for an online workshop on fundraising from Independent Freelance Fundraising Consultant Pamela Johnson.

This online session will help you identify your fundraising priorities and effectively plan how to apply for sources of funding for your project.  We’ll consider the range of different sources available and how to balance quick wins over longer term gains for maximum return. This is a practical session which will look at application methods (including use of AI), and tools to be effective - so you can take away useful tips to write your own fundraising application.

After this workshop you'll be able to:
·       Evaluate a range of potential income sources and critically assess guidelines and procedures for applications
·       Interpret funding criteria to successfully formulate an appropriate ‘ask’
·       Develop and articulate effective messages using relevant tools and techniques
·       Understand how to turn project goals into a compelling case for support
·       Share and embed good practice within your organisation.

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Pamela Johnson


Pamela specialises in fundraising, audience development and business planning for the cultural sector. Combining strategic insight with practical action, she helps organisations and individuals achieve their fundraising and audience engagement goals. 
Pamela has 35 years’ experience working in the arts and creative industries as a fundraiser, audience development specialist and trainer/educator. Her consultancy work in the past decade has been with a wide variety of small and medium scale creative organisations and individual artists, including voluntary led collectives, charities, film festivals and cinemas in the North of England. She has also spoken at conferences, published and authored a wide range of research and industry sector reports and delivered training on numerous fundraising and audience development topics. Pamela is a professionally qualified fundraiser (Chartered Institute of Fundraising) and a Fundraising Trustee for a regional Arts Centre in the North West.


If you have any access requirements or general queries about the event, please get in touch at: info@filmhubnorth.org.uk.

Image credit - The Bay Film Festival, Christopher Holmes