Supporting New Releases
Marketing and event funding to grow audiences for exciting, new films

Current releases

Queen of Glory - 26 Aug 2022
Ali & Ava - 4 March 2022

Support available

Funding for marketing and event expenses
Freelance marketing assistance for exhibitors

Our support for new releases champions challenging, creatively accomplished titles, helping them connect with exhibitors and find the audiences they deserve.

Each year, we get behind 4 titles with the aim of increasing the impact of their releases and raising their profile with audiences. Working with distributors, exhibitors, and freelance marketers on the ground, we celebrate great film and create campaigns of national significance and regional relevance.

Every release is bolstered by a marketing pack full of assets, templates and ideas about how to approach the film. Exhibitors who book the title can also access a campaign budget to support marketing and event costs - be that for social media advertising, a ticket offer, or to enhance screenings with special guests or event elements.

Our team and freelance marketing staff will collaborate with participating sites, helping them to develop a release plan and access assets and financial support.

Current Release - Queen of Glory

The next supported release is Queen of Glory - out on 26 August 2022. It is the story of Sarah Obeng, the brilliant child of Ghanaian immigrants, who is quitting her Ivy League PhD program to follow her married lover to Ohio. When her mother dies suddenly, she bequeaths her daughter a Christian bookstore in the Pelham Parkway section of the Bronx where Sarah was raised. A follow-up on the classic immigrant's tale, Queen of Glory  provokes laughter and empathy, as its heroine is reborn through her inheritance.

Written & directed by Nana Mensah (Netflix’s The Chair, 13 Reasons Why, An African City), a Ghanaian-American writer, director, producer, and actress, Queen of Glory not only features Mensah but it is also her directorial debut.

Support available for Queen of Glory includes: a campaign budget to support marketing, event and audience development costs; and a marketing pack full of assets and templates.

Download the marketing pack

Exhibitors can book the film via Sovereign Films and can reach out to to access the campaign budget.

If there's a film you're passionate about that would benefit from support on release, you can submit it for consideration to the BFI Film Audience Network.