BFI New Release Strategy

BFI New Release Strategy 

The BFI Film Audience Network (FAN), comprised of nine regional Film Hubs - of which Film Hub North is one, has just launched a new scheme to support some of the best new films from across the globe.This exciting new initiative aims to work with distributors and cinemas/exhibitors to find the right audience for these films

The Fits, recently selected for the BFI New Release Strategy

Director: Anna Rose Holmer 

The Fits available for members booking on DVD/Blu Ray and DCP from the 24th February

The Fits is not your usual coming-of-age tale. Dreamy, poetic, visually lush with an immersive score that beguiles and intrigues, this confident debut feature from Director Anna Rose Holmer deserves to be seen on the big screen.

This critically acclaimed film is supported by FAN’s New Release Strategy and we encourage members to add it to their film programme. It has the potential to reach a diverse audience and young people through the quietly striking presence of its young black lead, Royalty Hightower.

"The Fits is a lovely character portrait, abstract and yet highly evocative, given an other-worldly feel by deft use of slow-mo, sinuous tracking sequences and music that ranges from ambient drones to discordant strings and the percussive claps, clicks and stomps of the drill routines." The Hollywood Reporter

Watch the trailer (US)

Theatrical release date: February 24 2017

DVD and Blu Ray release date: February 24 2017

The booking contact at Lionsgate is Rachael Koczan

Get in touch if you're interested in accessing support from the New Release Strategy.

The Fits NRS Marketing pack is now available and contains:

• Stills

• Online trailer download

• GIFs

• Copy

• Outreach ideas and networks to tap into

• Key articles and press quotes

• Press templates

• Sample Facebook and Twitter posts


Chevalier, Athina Rachel Tsangari's winner of the Best Film Award at the London Film Festival 2015

Director: Athina Rachel Tsangari Country: Greece 

Directed by Athina Rachel Tsangari and winner of the Best Film Award at the London Film Festival 2015, Chevalier is a satirical comedy satire that explores the extremes that men will go to to prove themselves. 

In the middle of the Aegean Sea, on a luxury yacht, six men on a fishing trip decide to play a game. During this game things will be compared. Things will be measured. Songs will be butchered, and blood will be tested. Friends will become rivals, and rivals will become hungry. But at the end of the voyage when the game is over, the man who wins will be the best man. And he will wear upon his littlest finger the victorious signet ring: the ‘Chevalier’. 

Chevalier is available to book in UK cinemas from 22nd July, you can contact Studio Canal to book the film. Chevalier will be available in non-theatrical venues from 14th November through Filmbank

Film Hub North members and exhibitors can expect a bigger marketing and press campaign to run alongside the screenings, targeting specific audiences in every region of the UK. 

To access a comprehensive marketing pack created by exhibitors for exhibitors please click here

To watch the trailer please click hereIf you are interested please contact Sam Barnett, we are really keen to hear from exhibitors of all kinds.


Director: Rokhsareh Ghaemmaghami Country: Germany/Switzerland/Iran 

We are delighted to announce that Sonita has been announced as the next film to be supported through the New Release Strategy. More information regarding specific support available will follow soon. 

Sonita, a teenager, is a talented rapper and an indomitable force, in spite of all her obstacles she confronts in Iran and her conservative family. She is, however, an undocumented Afghan refugee in Tehran, and her family has other plans for her. In this gripping documentary, her dream of living abroad is about to come true just as her family plan on sending her back home to get married to a much older man who will give them a lump sum of money, which would allow Sonita's brother to find a bride. While she must now attempt to overcome numerous personal and bureaucratic hurdles to avoid what seems inevitable, the film's director, Rokhsareh Ghaem Maghami is also confronted with a dilemma: should she interfere to help her or let things unfold in front of her eyes and of the camera?

Sonita opens in London on 21st October and then wider from the 28th October. 

To access a comprehensive marketing pack created by exhibitors for exhibitors please click here.

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